The Creator List
A global directory of exceptional talentThe Sleepy Millionaire®
The standard
the hotel content
licensing standard.
this is the plain-language framework for agreeing exactly what is being bought and sold. free to reference. the full case for putting it in writing is in the book, The Case for The Contract.
where the content may appear
list every place the hotel may use the content. each channel carries different value and should be priced on purpose.
Specify: organic social, website and email, paid social advertising, third-party booking platforms and OTAs, print and collateral, out-of-home. anything not listed is not granted.
how long the license lasts
the period the hotel may use the content before rights expire or renew.
Common defaults: 12 months for paid advertising, longer or perpetual for organic and website use, priced accordingly. perpetual, unlimited rights are the most expensive grant, not the default.
where the content may run
the geographic scope of the license.
Specify: single market, region, or worldwide. worldwide paid usage is a premium over local organic use.
whether you can work with competitors
if the hotel wants exclusivity in its category or region, that restricts your future income and should be paid for separately.
Specify: non-exclusive by default; category or regional exclusivity as a paid add-on with its own term.
edited deliverables versus originals
delivering unedited originals hands over far more than finished, color-graded assets.
Common default: edited deliverables only. raw file transfer is a premium and often declined.
whether rights can be passed on
whether the hotel may transfer or sublicense the content to third parties, such as tourism boards, OTAs, or partner brands.
Common default: no sublicensing without a separate agreement and fee.
whether the imagery feeds or becomes AI
whether the content may be used to train AI models or be altered to generate synthetic media. increasingly important, and increasingly valuable to withhold.
Recommended default: no. protect your art. no AI training or synthetic alteration without explicit, separately negotiated permission.
optional, and priced on its own
whether the creator also posts the content to their own audience. this is influencing, a separate service from licensing.
Specify: posting is optional and priced separately from the license. a license does not require a post, and a post does not grant a license.
what makes it professional
the operational terms that make commercial work reliable and safe for a brand to run.
Include: pre-agreed creative direction, model and property releases, documented usage rights, review and approval steps, turnaround time, and organized asset delivery.
get the full case, in writing.
the reasoning, the scripts, and the argument for always using a written agreement, from the person who helped define the category.
get the case for the contract play the path: get paid to traveleducational only, reflecting the author's professional experience. not legal advice. contract terms and copyright law vary by jurisdiction; have any agreement reviewed by a qualified attorney before signing.
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